The nation’s unquenchable thirst for large quantities of potentially dangerous food dyes such as caramel coloring and Tartrazine (Yellow 5), artificial sweeteners like Aspartame, and preservatives like Sodium Benzoate and BVO (all of which have been linked in scientific studies with a variety of serious health-related problems —including cancer. See summary: Research Findings on the Dangers of Synthetic Food Chemicals) appears to be fizzing out. Now if we can just get Big Food corporations to remove these synthetic chemicals from energy drinks and sports drinks…
Wall Street Journal
Coca-Cola, Pepsico, and Dr. Pepper Snapple Group have struggled to reverse the decline in soda consumption in the U.S., where shoppers increasingly reach for water, coffee, and other drinks.
Now they have a bigger worry: soda revenue.
As U.S. consumption steadily slipped over the past eight years, the beverage giants typically were able to raise prices enough to keep soda revenues from America’s favorite drink growing. But soda sales at U.S. stores declined in the second half of last year—including during the holidays, when party-goers normally pay up to gulp more.
Now industry analysts wonder if the downturn in sales is here to stay.